Journeys
Through our use of journey-based print ads, we've taken an innovative approach to showcasing how Canada’s extraordinary openness will refresh Americans’ perspectives and enrich their lives. By teasing out uniquely Canadian destinations and points of interest dotted on a map, these journey-based ads are intended to increase our audience's awareness of Canada and inspire them to prioritize travelling to Canada. We want them to experience first-hand our wide open landscapes, iconic, vibrant cities, and diverse cultures and communities.
Try Canada
Winter in Canada is filled with adventures for every traveller, regardless of skill or experience level. All you have to do is say, “Yes!” In fact, with so many new things to try, the only experience you’ll miss out on is being bored. Try something new. Try Canada | www.try-canada.com
Northern Lights
Open if you are
There are a lot of myths about Canada. But there’s so much more than snow and maple syrup to experience—if you’re open to it. This online and digital out-of-home campaign challenged our US audience to think differently about their neighbours to the North.
